eCommerce as a Strategy2017-08-09T15:38:52+00:00

Omni-Channel Commerce Allows

While wholesale distribution firms recognize the importance of eCommerce, many predominately view it as a transaction engine rather than a strategy that can disrupt markets and open new avenues to competitive advantage. For example, a recent Benfield Consulting study found that 60 percent of wholesalers agreed with the statement, “eCommerce is predominantly a transaction technology.

Succeeding at B2B commerce takes more than an attractive website.  Companies need to create sites that engage with business customers and help them quickly find the products they need to save time and do their jobs better.

While many business-to-business (B2B) companies realize that the B2B commerce journey is evolving, some fail to understand that today they are not just vying for business against their traditional direct competitors, but also online marketplaces like Amazon, Google, eBay and Alibaba.

With these large global ecommerce brands zeroing in on the B2B space, businesses have no time to spare to develop and improve the B2B commerce experience they provide to customers. If you’re not taking steps to bring your business online, you’re going to get left behind.

Watch how distributors are able to seamlessly connect every step of a multi-channel, multi-location business from eCommerce, POS, & order management to merchandising, marketing, inventory, financials, & customer support

Many organizations have traditional ERP systems at the center of their enterprises that date back a decade or more and are integrated with a patchwork of point systems devoted to specialized functions. At best, these legacy systems work reliably enough—that is, until you need to upgrade an application, which invariably causes breakage. But more often than not, disparate legacy systems are batch-based and error-prone. They typically share only a fraction of available data, resulting in fragmented information in siloed systems scattered throughout the enterprise.  If your company is running on multiple, older systems, you simply can’t compete with nimble competitors running on a modern, single, unified platform.

Multiple SystemsSingle Platform
Customer InformationCustomer data in siloed, channel-specific systems is often inaccurate and redundantSingle cross-channel view of customer enables consistent and personalize service and offers, builds loyalty and grows lifetime value
InventoryInventory dedicated to specific channels limits capability to efficiently manage inventoryAccurate, real-time inventory visibility across the entire enterprise helps optimize decisions for profitable fulfillment that meets customer expectations
OrdersLimited ability to manage orders across channels to meet customer expectationsCentrally manage orders from all channels to meet custom expectations to buy, fulfill and return anywhere
ReturnsCross-channel returns & exchanges not accepted or very manual and costly to processAccept returns from all channels, fulfill exchanges, manage credit processing and make it back into inventory
Product ContentProduct data and attributes managed in silos, multiple versions of same dataConsolidate and centrally manage product data and attributes across all channels from a single source of truth
Pricing & PromotionsPrices and promotions are channel-specificPrices & promotions are easily rolled out based on channel or segment