eCommerce as a Strategy
Omni-Channel Commerce: Commerce the way your customers want it!
Omni-Channel Commerce Allows
While wholesale distribution firms recognize the importance of eCommerce, many predominately view it as a transaction engine rather than a strategy that can disrupt markets and open new avenues to competitive advantage. For example, a recent Benfield Consulting study found that 60 percent of wholesalers agreed with the statement, “eCommerce is predominantly a transaction technology.”
Succeeding at B2B commerce takes more than an attractive website. Companies need to create sites that engage with business customers and help them quickly find the products they need to save time and do their jobs better.
While many business-to-business (B2B) companies realize that the B2B commerce journey is evolving, some fail to understand that today they are not just vying for business against their traditional direct competitors, but also online marketplaces like Amazon, Google, eBay and Alibaba.
With these large global ecommerce brands zeroing in on the B2B space, businesses have no time to spare to develop and improve the B2B commerce experience they provide to customers. If you’re not taking steps to bring your business online, you’re going to get left behind.
Watch how distributors are able to seamlessly connect every step of a multi-channel, multi-location business — from eCommerce, POS, & order management to merchandising, marketing, inventory, financials, & customer support
|Multiple Systems||Single Platform|
|Customer Information||Customer data in siloed, channel-specific systems is often inaccurate and redundant||Single cross-channel view of customer enables consistent and personalize service and offers, builds loyalty and grows lifetime value|
|Inventory||Inventory dedicated to specific channels limits capability to efficiently manage inventory||Accurate, real-time inventory visibility across the entire enterprise helps optimize decisions for profitable fulfillment that meets customer expectations|
|Orders||Limited ability to manage orders across channels to meet customer expectations||Centrally manage orders from all channels to meet custom expectations to buy, fulfill and return anywhere|
|Returns||Cross-channel returns & exchanges not accepted or very manual and costly to process||Accept returns from all channels, fulfill exchanges, manage credit processing and make it back into inventory|
|Product Content||Product data and attributes managed in silos, multiple versions of same data||Consolidate and centrally manage product data and attributes across all channels from a single source of truth|
|Pricing & Promotions||Prices and promotions are channel-specific||Prices & promotions are easily rolled out based on channel or segment|